Game Production and Marketing

game production and marketing-Creating and selling successful games requires game designers, programmers, artists, and business people to work together closely.

In this studio course, students find out how the game industry really works by learning the tools, skills, and methodologies used in creating and selling video games. Student teams will create, market, and “sell” a game using a virtual-dollar system; then compete against other teams for the title of Most Games Sold. Recommendations are given at the end of the course for taking commercially viable games to market.

Outcomes & Objectives


Successfully market a newly created game within the school community using virtual currency

Students will be able to…

  • Identify how target audience and marketing decisions affect game design
  • Analyze target audience expectations related to game design
  • Use research tools to gather information about potential markets
  • Develop and implement a marketing plan
  • Use the iterative process to evaluate and revise marketing plan
  • Apply successful marketing techniques

Student Work

Here are some examples of past student work completed in this course:

Inside Game Production and Marketing

Inside GP&M-

Recommended Course Sequence


Career Opportunities

Students who complete Game Production and Marketing will be more prepared for careers such as:

  • Aerospace Engineer
  • Animator, Multimedia Artist
  • Anthropologist
  • Architect
  • Art Director
  • Automotive Engineer
  • Cartographer
  • Computer Systems Analyst
  • Corporate Trainer
  • Entrepreneur
  • Game Publisher, Designer, Developer
  • Geospacial Information Scientist and Technologist
  • Graphic Designer
  • Industrial Designer
  • Logistician
  • Media-Related Career
  • Meeting, Convention, and Event Planner
  • Network Systems and Data Communication
  • Producer/Director
  • Project Manager
  • Sociologist
  • Software Developer
  • Software Engineer
  • Technical Writer
  • Urban Planner
  • Video Game Tester
  • Web Developer
  • Writer, Author, Editor